Brand management or branding is the messaging to clients and potential customers in your advertisements, posters, brochures, and letterhead. Now entrepreneurs can’t stop there. Add to those traditional mediums your website and social media tools like Facebook, LinkedIn, Youtube, and blogs.
Test your brand standards with these 7 steps for consistency:
2 Do you have a branding plan
It doesn’t have to be War and Peace. A page or two about what image you want to present, your values, the tone, and your colours (as CMYK, RGB, or PMS) is a perfect start.
3 Are you using your logo consistently?
Usually the colour and the black & white versions are enough. Use the same logo colours and the same aspect ratio.
4 Do you use the same profile picture on everything?
People connect with people. Make sure use the same friendly profile photo. When you update one medium, update them all.
5 What is your tone of voice?
Accounting and law firms tend to have more professional and conservative tones to denote seriousness.
That same tone of voice wouldn’t work for my website or speaker sheet because I offer creative training and writing services. Be sure to choose a tone and stay with it in your text and images.
6 Do you have social media guidelines for staff or volunteers?
Anyone who posts on your organization’s behalf needs to understand your brand and their role in the branding plan.
7 What is your list of six to ten words that you want to use consistently?
Social media/marketing consultants may use grow, connectivity, strategic, mentorship, business to business, consulting, analytics, communicate, and product development.
Holistic practitioner’s selected phrases could be natural healing, empower, exceptional, caring, take control of your health, strength, power, well-being, and covered by insurance.
How is your branding? Have I missed any? Please share your thoughts.