Every entrepreneur, in my experience, has something related to being in business that they would rather avoid. It could be accounting, managing their website, or pricing products and services. For me, cleaning the bathroom fixtures once sounded like more fun than calling potential clients.
I took a sales course because I like practical methodologies to become comfortable with something new. Then I had one of those aha moments when having a conversation about sales with a staff member of Enterprise Saint John. (Entrepreneurs in Greater Saint John are very fortunate to have this organization as a resource.)
As we were talking, I recognized that I was afraid of what people’s reactions would be when I called. Would they slam down the phone or be really rude or not like me?
But I had no proof.
Of all the calls to request meetings that I have made, everyone had been exceedingly polite whether they wanted to meet with me or not. That leads to the next two questions… If someone did freak out at me, could I handle it? Is that a reflection of who they are or who I am?
I could handle it. I had proof.
Two strangers once had pushed their way into my classroom because they wanted to beat up one of my adult learners, and another time a student told me to F-off when I asked him to return to his seat. I managed those situations so a rude remark or two if it ever happens on a sales call is no big deal.
All I had when it came to making those calls was unreasonable fear. Now I do my research, get a picture in my head of how I want the call to go, and I make the calls. Still it’s not my favourite thing to do. But at least I’d rather make these calls to potential clients than scrub the tub. That’s progress.
What are you avoiding? Is there any reason to be afraid? Is there any proof?